Managing the marketing process of Jims Cleaning Essay

Managing the merchandise make for of Jims Cleaning - Essay ExampleAccording to the study conducted an organisation orientation consists of production, product, selling, and selling. If these four segments are non available, an organisation does not exist. Therefore, the merchandising process is dole outd by the top marketing professionals. The top marketing professionals manage the marketing process by analyzing the market trends and market structure, absorbing the opportunities from the environment, developing the effective strategies, planning, implementing and controlling the marketing strategies and functions, and finally measuring the contrast efficacy to evaluate on how well the marketing process is managed by the top marketers. Jims Cleaning is the leading organisation that has been used in this assignment for analyzing its business effectiveness, marketing approaches, marketing strategies, and its business and market metric in which it operates. The effectiveness of the business can be measurable by evaluating the performance of an organisation. The effectiveness of business is measured in terms of business profitability and business performance increased or decreased due to marketing activities. Marketing mix and customers are the devil tools that must be accurately managed by the top marketers for managing and aligning the marketing activities together to achieve robust results. Marketing activities need to be according to the market segment and also according to the lifestyles of the market segment. A marketer must ensure that the goods and serve must be available to the customers and a clear pass on should be communicated to them. Jims Cleaning is a well known company in Australia that has a poesy of franchises in various countries. It is regarded as the most profitable company that provides wide range of cleaning services to customers (Jims Cleaning Group). Following are some of the significant tools that measure the business effectiven ess of Jims Cleaning. Managing 7 Ps through 4 Cs for Business Profitability It is normally known that marketing is a game and there are 7 Ps of marketing product, price, placement, promotion, people, process, and physical evidence. These 7 Ps are the tools that are needed for playing the game amongst the buyers and the sellers. Customers need to be catered in terms of all marketing aspects so that they prove to be exceedingly profitable for the business. Buyers and sellers exchange values for satisfaction that results in profitability. Product, price, placement, and promotion are the traditional Ps used for goods, whereas, people, process, and physical evidence are the extensions used for services. If these 7 Ps are decent managed by the marketers through the use of 4 Cs, it means an organisation is working and managing the marketing activities efficaciously that results in the increased profitability, growth, and market value of an organisation. Customer Solution Customer solut ion is related with the first-year P that is product. The top marketers search for the problem of the customers, identifies the problem, create solutions (goods or services) for the solving the problem, communicate the message to the customers more or less the goods or services, and finally delivers the value to the customers for satisfying their needs (Armstrong and Kotler, 82). Jims Cleaning provides cleaning solutions for homes and offices. It provides wide ra